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Farm-at-a-glance

Mariquita
Farm
Location:
Land in Watsonville and Hollister
Years farming: Andy has farmed
for the last 20 years in various capacities from
farmworker to owner, from large farm to small.
Total acres farmed: 25
Key people: Andy, farmer and
rave king; Julia, farm wife, CEO, mom, email elf,
etc.; España, foreman, tractor driver,
all around repairman; Jose España, head
harvester; Lourdes Duarte, head vegetable packer
Range of crops: greens, root
crops, tubers and herbs, berries, peppers, tomatoes,
garlic, melons, artichokes, and more besides that.
Marketing methods: CSA and 1
farmers market, with a small number of carefully
selected restaurants that pick up at the farmers
market
Soil type: silty loam
Regenerative practices: cover
cropping, crop rotation, fallowing
Length of season: all year |
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Posted
June 2, 2004: At our San Francisco farmers market
stand we often provide our customers with helpful recipes
printed on slips of paper. What the public actually does with
the vegetables they purchase from us, once they are in the
privacy of their own homes, is entirely up to them, as our
most recent harvest of root crops illustrates.
As spring advances and the planting schedule is translated
from the little squares on my calendar to the actual rows
in the field it seems I never have enough land for everything
to fit. This year, rather than reduce my plantings I decided
to harvest the carrots and parsnips that remained in the field,
top them, bag them, and put them into storage to free up some
ground.
I don’t have much refrigerator space. When I saw how much product was
coming out of the ground I checked in with my friend Dick
Peixoto, the owner of Lakeside Organics. Lakeside has a huge
cooler and, fortunately for me, it wasn’t full. Dick
was gracious enough to give me some space. In went the roots.
Of course not all of the carrots were straight as arrows -
some were kinky, some were forked, some had ‘anatomically
correct’ rootlets. This doesn’t bother me. I sell
them all.
Upon observing some of the more cosmetically challenged carrots
in my “pack” Dick was moved to remark that during
a recent carrot harvest in the Arizona desert they had had
to leave behind on the dirt bins and bins worth of cull carrots.
I wasn’t sure if he was being envious or critical so
I rushed to tell him just who is paying cash for my weirder
vegetables.
The straight and narrow isn’t for everyone. Some farmers
market customers are so frugal or warm-hearted that they can’t
bear to see a crooked carrot get thrown away so they especially
seek them out. THIS JUST IN - Their dollars are worth 100
cents, too. And then there are the consumers who dress up
their carrot in underpants - their money is good, as well.
I’m not lying. One shopper of mine is no chef, but she
is a photographer and she likes to take funny carrots whose
funny shapes make them erotically suggestive and dress them
up in tiny lingerie she sews herself. Then she photographs
the roots in artistic poses. Why not? Who says we have to
eat every carrot we buy? Some people find more fulfillment
with arts and crafts.
Another customer of ours sorts through our displays of carrots
to find roots with curves and spurs suggestive of rumps and
penises and photographs them without dressing, “au natural.”
When she has enough photos she’s proud of she plans
to put on an exhibit. She’s asked me if I wouldn’t
advertise her show in the email newsletter we send out each
week to our farmers market customers. You bet I will. With
any luck her show will be banned by the authorities and then
we can sue to protect our first amendment rights. My farmers
market stall will be famous. Everyone knows that both fame
and infamy help to promote a product. I sell carrots. You
folks can grow straight and narrow carrots for the one pound
cello pack, but save me the kinky ones. I’m frugal and
warm-hearted and I don’t throw anything away. 
May
11, 2004
Ain't
I smart? Carelessness, poor planning and neglect
leads Mariquita's Andy Griffin to discover the
true value of a strange old heirloom crop--black
Spanish radish.
April 20, 2004
Hats
off to the many sombreros of a farmer Quack
lawyer, truck driver, fake chef, and borderline
carnival barker: all in a day’s work for
a farmer like Andy Griffin … and once in
a while he gets to contemplate nature.
April 2, 2004
The
watermelon radish: Conspiracy from the left or
the right … or just a darned good heirloom
daikon? Those were among the suspicions raised
by this ancient veggie at a recent event in Santa
Cruz designed to introduce consumers to local
food producers.
March 4, 2004
Guerilla
garlic Battling
the influx of cheap Chinese garlic—even
in to Gilroy, the “Garlic Capital of the
World”—Mariquita Farm grows green
spring garlic, and banks its garlic dollars long
before the garlic festival in July.
February 13, 2004
New
riders of the purple goosefoot In Watsonville,
California, the founders of Mariquita CSA discover
the value of this antique cousin to spinach.
March 23, 2004
NOW
is the time for shameless self-promotion He
can't plant, cultivate or harvest--the fields
are a swamp--but Mariquita's Andy Griffin can
sell shares and hustle publicity. |
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