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December 9, 2004:I’d read in gardening manuals
about the once-common practice of blanching celery by hilling up
earth around the developing stalks. Antique varieties of celery
were often more pungent and fibrous than modern cultivars and they
benefited from the blanching treatment by becoming milder in flavor
and tenderer in texture. Nowadays the so-called self blanching celeries
completely dominate the market to the point where I can say I’ve
never seen celery that was blanched by “earthing up”
for sale on a produce rack. My curiosity about the blanching process
was piqued when I heard food snobs whisper dark rumors that modern
celeries are watery, fraudulent ciphers standing in for the real
thing.
So, one year I decided to grow an antique red celery and blanch
it to see if a market existed for “the real thing.”
The labor involved first in hilling up the celery and later washing
the harvested stalks free of soil caused me to blanch. In that sense
my experiment was a complete success; I learned why I would never
try to blanch antique celeries again. But now it’s fall again.
With the blurred days of the busy season past and a more reflective
period ahead of me for a few months it’s time for another
experiment.
For the last several years I’ve planted a couple of rows
of soup celery in early summer. Soup celery, or smallage, is an
old fashioned celery with slender stems that can be cut several
times like parsley. Our customers with a Greek background enjoy
this celery for its strong flavor and a few restaurants buy it for
their stock pots but this is one heirloom vegetable that seemingly
hasn’t got much market potential. But what if I blanched it?
No, I don’t intend to get out a shovel and repeat my experiment
of years past. Instead I’m going to see if I can’t economically
blanch this thin stemmed celery by covering it with black plastic.
My first step has been to cut the celery to the ground. The root
system is already well developed, so the plants will bounce back
from their pruning promptly. I popped a series of wire hoops fashioned
from #10 gauge galvanized wire cut into 10 foot lengths over the
40 inch wide planting beds. I draped eighty inch wide black plastic
mulch film over the hoops and then pinned it to the ground with
dirt clods. Outside the black plastic tunnels the sun is bright,
and the breeze is bracing and Nordic. Inside the dark tunnels the
conditions are Hawaiian. To avoid cooking the plants I’ve
cut air holes at each end of the tunnels. If all works as I hope,
my experiment will prove I can grow tender, buttery yellow, slender
stems of flavorful celery for hungry, winter shoppers.
I have reason to hope; some of my experiments have worked. Three
years ago I decided to grow seven kinds of radicchio. When Globe,
a restaurant in San Francisco, asked me If I would be interested
in promoting a farm dinner in January where all the produce on their
menu would come from our farm I said sure. But as an experiment
in marketing I asked them if we couldn’t put a twist to the
concept by having every single dish on the menu contain some form
of radicchio. I figured that a radicchio dinner was a novel idea
even in sated, jaded, Babylon by the Bay. For too many people radicchio
is still “radiculoso” or “red-yucky-o”,
the bitter red stuff in salad mixes that they push to the side of
their plates.

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The concept was novel and the dinner was a success. Nothing else
was happening in January. Food writers hungry for a story were drawn
to the event to see if Globe could rise to the challenge and base
a whole meal around a bitter green. Cooks came from competing restaurants
to taste for themselves. There was a buzz in the food scene that
lasted well after the dinner, though a couple of chefs were heard
to grumble that Globe had cheated by failing to come up with a radicchio-based
desert.
Since people were still talking about the dinner, a year later
we held a second one. Though we could no longer promote a radicchio
dinner as an experiment, the second meal was a success, and this
time even the desert, a caramelized radicchio gelato, was made with
chicory. But last year we held no radicchio dinner. People were
asking about it but my inspiration had gone south. Literally.
I had planted seven varieties of radicchio and the crop had germinated
well. I left the farm one Friday evening in early fall and the long
lines of tender radicchio seedlings were already about an inch high.
I came back to work on a Monday and found every radicchio cropped
to the ground. Where seedlings had lined out the field only two
days before there were bald seed beds splashed with puddles of goose
poop.
There is a pond at the back of our field. A migrating flock of
Canada geese on their way to Mexico had stopped over for a meal
that featured seven kinds of radicchio prepared differently in every
course from the canapés to the postprandial cigar with radicchio-infused
grappa. This year our radicchio crop looks beautiful and I’m
going to propose a culinary experiment to Jason, the chef at Globe.
I want to see if he can cook up a radicchio dinner where, for a
main course, a bed of our bittersweet, braised Italian chicories
serves as a tasteful final resting place for a lovely, cooked Canada
goose. 
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