About the OPR:
We are transitioning
to a new website and until the move is complete the OPR will not be updated.
Thank you for your understanding. We hope to be posting new prices soon.
January 11, 2013.
Just how much of a premium should you be charging for your organic
grains and produce? Find out with The New Farm Organic Price Report
(OPR). The OPR is an online tool that helps you price competitively.
The tool tracks selected prices from the fruit, vegetable, herbs
and grain sectors, comparing organic prices to conventional prices
in markets across the country.
Prices of organically grown and conventionally grown foods are
seen side by side, highlighting the premiums organic can often
obtain. Buyers and sellers of certified organic food now know
what certain items should and do sell for around the country.
Organic farmers, who have traditionally had to insure their crops
according to conventional pricing, now have better documented
price information for their goods, resulting in more appropriate
coverage. Retail consumers can gain insight into where their market
dollars go, resulting in a better understanding of organic versus
conventional pricing and the food marketplace.
With the OPR in hand, farmers can better plan their business
strategies by tracking price trends over time, have an educated
idea of the true value of the products they produce and finally
determine production budgets based on organic sales prices.
Where we get our
FRUITS AND VEGETABLES—Conventional prices for
fruits and vegetables are gathered at the terminal markets by the
Agricultural Marketing Service (AMS), a division of the United
States Department of Agriculture (USDA) Prices for organic fruits
and vegetables are provided by large wholesale distributors or sales
agencies that specialize in organic fruits and vegetables. In an effort
to present the most comparable prices, we selected large distributors
that handle product within the geographic location and marketing area
of the terminal market. These are wholesale prices, meaning the price
retailers pay for the produce, not what a grower can expect to receive
from a distributor for their product..
GRAINS—Conventional prices for grains are also
gathered by AMS.
Prices for organic grains are provided by large elevators or handlers that
specialize in organic grains. In an effort to present the most comparable
prices, we selected AMS regions that handle product within the geographic
location of the elevators or handlers. This pricing is presented for comparison
purposes only. In an effort to present the most comparable grain prices, we request
spot pricing for dock delivered products. If the pricing we’re given does not fit
within those parameters, we will note it.