Organics in the News

Monsanto buys Seminis
The biggest player in biotech is now the largest seed company in the world following a purchase worth a cool billion.

By Matthew Dillon
This article first appeared in the March/April 2005 issue of Organic Broadcaster

Seminis varieties

Seminis is a breeder, producer and/or vendor of the following varieties:

Beans: EZ Gold, Eureka, Goldrush, Kentucky King, Lynx, Bush Blue Lake 94

Carrot: Nutri-Red, Sweet Sunshine, Karina, Chantenay #1, Chantilly, Lariat

Cucumber: Dasher II, Daytona, Turbo, Speedway, Sweet Slice, Yellow Submarine, Sweeter Yet

Lettuce: Esmeralda, Lolla Rossa (and derivatives), Red Sails, Red Tide, Blackjack, Summer time, Monet, Baby Star, Red Butterworth

Melons: Alaska, Bush Whopper, Casablanca, Dixie Jumbo, Early Crisp
Onion: Arsenal, Hamlet, Red Zeppelin, Mars, Superstar, Candy

Peppers: Valencia, Camelot, King Arthur, Red Knight, Aristotle, Northstar, Biscane, Caribbean Red, Serrano del Sol, Early Sunsation, Fat and Sassy
Spinach: Melody, Unipack 151Spinach, Bolero, Cypress

Squash: Autumn Delight, Bush Delicata (producer-vendor), Really Big Butternut, Early Butternut, Buckskin Pumpkin (AAS), Seneca Autumn, Table ace

Tomato: Big Beef, Beefmaster, First Lady I and II, Early Girl, Pink Girl, Golden Girl, Sunguard, Sun Chief Sweet, Baby Girl, Sweet Million

Watermelon: Royal Flush, Royal Star (pet), Stargazer, Starbright, Stars and Stripes, Yellow doll, Tiger

Zucchini/Summer Squash: Blackjack, Daisy, Fancycrook, Sunny Delight, Lolita, Sungreen

Take Action

Farmer-led Seed Projects serving organic and ecological agricultural systems:

The Northern Plains Sustainable Agriculture Society/Farmer Breeder Club:
www.npsas.org

Organic Seed Alliance: www.seedalliance.org

Public Seed Initiative / Organic Seed Partnership:
www.plbr.cornell.edu/psi

Restoring Our Seed: www.growseed.org

Seeds & Breeds for the 21st Century: www.rafiusa.org

Save Our Seed Project: www.savingourseed.org

Washington State University Organic Wheat Breeding Program:
joness@wsu.edu

Posted February 22, 2005: The news of Monsanto’s agreement to purchase Seminis has received little attention from the media other than the financial pages and a few seed industry and anti-globalization web sites. But then again, why should it? How many consumers – of food or seed – have even heard of Seminis? And yet, as Seminis spinmeister Gary Koppenjan said, “If you've had a salad, you've had a Seminis product."

It is estimated that Seminis controls 40 percent of the U.S. vegetable seed market and 20 percent of the world market—supplying the genetics for 55 percent of the lettuce on U.S. supermarket shelves, 75 percent of the tomatoes, and 85 percent of the peppers, with strong holdings in beans, cucumbers, squash, melons, broccoli, cabbage, spinach and peas. The company’s biggest revenue source comes from tomato and peppers seeds, followed by cucumbers and beans.

In large part, these numbers reflect usage of Seminis varieties within large industrial production geared towards supermarkets, but Seminis seeds are also widely used by regional conventional and organic farmers as well as market and home gardeners. Johnny’s, Territorial, Fedco, Nichol’s, Rupp, Osborne, Snow, and Stokes are among the dozens of commercial and garden seed catalogs that carry the more than 3,500 varieties that comprise Seminis’ offerings. This includes dozens of All-American Selections and an increasing number of varieties licensed to third parties for certified organic seed production.

The brand-name companies under Seminis (such as Petoseed) have developed, released, produced and distributed varieties common to the market farmer and even home gardener. These include Big Beef, Sweet Baby Girl and Early Girl Tomatoes; Simpsons Elite and Red Sails Lettuces; Red Knight and King Arthur Peppers; Gold Rush and Blackjack Zucchinis; Stars & Stripes Melon; and Bush Delicata and Early Butternut squashes (see sidebar for other popular varieties).

Many of the Seminis varieties are derived from their in-house breeding programs, as well as industry alliances with DuPont, and university partnerships with the likes of Cornell, Texas A & M and the University of California. The company’s F1 hybrid genetics are considered excellent in many areas, including overwintering brassicas, disease resistance in cucurbits, packing qualities in green beans, and flavor in tomatoes. “Organic farmers love our product,” Koppenjan told me, “We have the disease resistance, and this is more important in organics than conventional, where farmers have more disease-control options.”

The implications of Monsanto – often associated with the antithesis of the organic movement – purchasing a company that serves the organic community are complex.

The implications of Monsanto – often associated with the antithesis of the organic movement – purchasing a company that serves the organic community are complex. This has certainly been the catalyst for the emails that some catalog companies are receiving. Both Johnny’s and Territorial have received strikingly similar missives with nearly the same wording, demanding that the firms reveal their Seminis’ varieties “so I can avoid them at all costs. Otherwise I’ll toss your catalog.” Seed catalogs may see more of this, as Monsanto is a large target amongst those concerned with globalization.

While voting with ones dollars can be an effective tool of change, it is also important to recognize that these are also seed catalogs that have recognized the needs of smaller organic producers, offering strong lists of regional varieties and expanding their certified organic selections. None of these companies was overjoyed with news of the acquisition, and they all seemed to be in different phases of analyzing its impact. It’s not an easy task. Seminis’ varieties account for 11 percent of Fedco Seed’s gross sales, and the numbers are much higher in categories like melons and squash. While Fedco founder C.R. Lawn expressed his personal inclination to have nothing to do with Monsanto, the volume of sales demands careful consideration. Fedco is surveying its staff to decide how to respond, with options ranging from phasing out all Monsanto-Seminis varieties to putting a “tax” on these varieties and using this money to fund regional grassroots seed development.

For some growers and seed catalogs, this may seem a non-issue; what matters to them is the quality of the variety, not the politics of who owns that variety. And even if one does care and would like to take one’s business elsewhere, there may not be immediate replacements for many of the Seminis varieties. The economic impact of abandoning a variety that keeps the cash flowing cannot be easily overlooked. For others, the Monsanto connection may be a line that can’t be crossed. Regardless of one’s stance, the acquisition offers a history worth tracing in the continuing trend of food industry consolidation, a lesson that should give everyone pause to consider the future of seeds.

In the early 1990s, billionaire Alfonso Romo, descendent of a Mexican president, Olympian athlete in horse jumping, bakery and beverage mogul, and owner of Ciagarrera La Modena – Mexico’s largest cigarette company – set out to become the global king of vegetable seeds. Romo had watched agrochemical companies gobble up seed businesses in the larger agronomic crops like corn, and he noticed that there was little attention being paid to the ‘minor crops’ of the vegetable seed industry. By 1994, he had succeeded in building Seminis, purchasing longstanding seed companies such as Asgrow, Petoseed (which had recently purchased the Dutch firm Royal Sluis) and dozens of Asian seed companies. Seminis grew quickly, thrived and went public (trading as Empresas La Moderna or ELM, the former parent company of his cigarette firm—which Romo sold in 1997 for $1.5 billion).

According to seed industry insiders, one of Seminis’ strengths was also its weakness. Early on, it benefited from internal competition . . . This may have led to excessive inventory – the company’s list swelled to near 6,000 varieties at one point before cutting a whopping 2,500 varieties in 1998

According to seed industry insiders, one of the company’s strengths was also its weakness. Early on, it benefited from internal competition, retaining the brands such as Petoseed and Asgrow and allowing Seminis breeders to vie for product development and placement. This may have led to excessive inventory – the company’s list swelled to near 6,000 varieties at one point before cutting a whopping 2,500 varieties in 1998 (and leaving more than a few farmers looking for new varieties).

In 2003, Seminis was in a financial slump; shares slipped to around 50 cents each from previous highs of more than $7 a share. Fox Paine and Co. – a firm specializing not in agriculture but in buyouts – stepped in to purchase majority control of the company and stabilized the slide. Financial analysts and the seed trade were waiting to see the fate of the gene giant in the hands of this holding firm. With the Monsanto announcement, the wait is over. The purchase catapulted Monsanto past rival DuPont (Pioneer Seed), making them the world’s largest seed company – first in vegetables and fruits, second in agronomic crops, and the world’s third largest agrochemical company.

This is not the first time Seminis and Monsanto have done business. In 1997, Monsanto began to insert its Roundup resistant gene into one of Seminis’ lettuces, with an agreement to split the premium fifty-fifty. A 1999 Wall Street Journal article also noted that Seminis had received U.S. regulatory approval for selling disease-resistant genetically engineered squash and tomatoes with longer shelf lives and that the firm was working on using biotechnology to create sweeter peas and worm-proof cucumbers. In the same Journal article, Romo envisioned a Seminis future with biotech crops such as non-browning lettuce, broccoli with enhanced cancer-fighting properties, and spoil-free produce. "Seeds are software," he was quoted as saying, "and we have the seeds." Romo will stay on as Chairman and CEO of Seminis under Monsanto, according to the company’s press release announcing the deal.

Conjecture and Concern

While news of Monsanto’s acquisition of Seminis was less than a blip on the general public’s radar, small groups of farmers, activists and seed trade professionals immediately began to connect to discuss the ramifications on a variety of list serves and web sites over the Internet. The professionals I spoke with for this article – Mark Hutton (former plant breeder for Peto now at University of Maine Extension), C.R. Lawn, Rob Johnston (founder, owner and plant breeder of Johnny’s Selected Seed), Frank Morton (Plant breeder and owner, Wild Garden Seed), and Michael Sligh (Policy Director, RAFI) – were in concurrence with the concerns expressed in the online group discussions, first, with regard to the potential decrease in varietal selection for farmers, and second, in the potential acceleration of biotech applications in the vegetable sector.

One can only speculate on Monsanto’s motives for purchasing Seminis.

“You have to ask yourself why they (Monsanto) would decide to buy this seed company. Their Roundup herbicide patent is expiring, so their future profits are in the biotech traits…I think they’re going to push and see if consumers will accept it.”

--Rob Johnston
Johnny’s Selected Seeds

We can make educated projections, just as Wall Street financiers have done on news of the acquisition. Financial and agricultural professionals interviewed in the mainstream press, such as Don Basse of the commodity advisory group Agresources, have surmised that the acquisition can be profitable for Monsanto only with the application of biotechnology – as Seminis conventional seed business was nearly half a million dollars in debt and continuing to lose money.

Basse says that it would be logical for Monsanto to use biotech to increase the nutritional value of fruit and vegetables as opposed to focusing on shelf life or devising pest-resistant strains. Monsanto’s press release noted that “Biotechnology applications could be an option, and will be evaluated in the context of Monsanto's research-and-development priorities and potential commercial business opportunities.” However the main tone of the announcement focused on the trend of nutrition and healthy lifestyles. Monsanto’s CEO put it this way, “The addition of Seminis will be an excellent fit for our company as global production of vegetables and fruits, and the trend toward healthier diets, has been growing steadily over the past several years.”

“You have to ask yourself why they (Monsanto) would decide to buy this seed company,” was the thought first shared by Rob Johnston of Johnny’s Selected Seeds, “Their Roundup herbicide patent is expiring, so their future profits are in the biotech traits…I think they’re going to push and see if consumers will accept it.” C.R. Lawn of Fedco was less certain, feeling that Monsanto would not be bold enough to try and sell such technology to consumers and farmers, particularly after GMO wheat was recently shelved because of the lack of perceived public acceptance. There is also speculation that if Monsanto can slowly start building the GMO vegetable-fruit market, then the debate over GMOs will become a moot point, as they will have made their way onto the plate and thus gained acceptance (or at least acquiescence).

“I worry about the future of their breeding programs, that they (Monsanto) will curtail creative directions and focus them on a Monsanto agenda.”

--Rob Johnston
Johnny’s Selected Seeds

Even if one does not believe that GMO vegetables will be in the Wendy’s salad bar in short order, there is more pressing concern that Seminis will drop many of the hybrid and open-pollinated varieties that regional farmers currently depend upon. Prior to the buyout, the company’s main product focus had continued to move towards supplying genetic for the larger centers of production. “It’s not like they’re still breeding tomatoes for the Northeast” Rob Johnston noted. Still, Johnston conceded that it would be difficult for Johnny’s to replace some of the Seminis varieties that their customers turn to year after year, such as Gold Rush Zucchini or King Arthur Pepper. Yet he feels certain that cuts are coming. Johnston was disappointed with the news, in part he said because he likes not only the quality of product but the Seminis breeders themselves, “I worry about the future of their breeding programs, that they (Monsanto) will curtail creative directions and focus them on a Monsanto agenda.”

Organic Seed Alliance — where I serve as executive director — has received over a dozen emails and phone calls from concerned farmers. Minnesota farmer Jim Fruth contacted us for assistance in “dehybridizing” a Seminis hybrid pepper that has recently been dropped. Like many farmers, Fruth has integrated particular varieties into his production and marketing plans and he says he is now without a variety that is “a vital part of my livelihood.” Nash Huber of Sequim, Washington, said that, after vast trialing, he had found that Seminis cabbage varieties have excellent post-harvest holding capacity, extending his marketing season and farm profitability. He did not have high hopes of finding replacements.

“Monsanto is going to look at this from a bean-counter perspective. Low margin varieties get dropped, and this means anything that’s not for large commercial production.”

--Mark Hutton
former plant breeder
for Petoseed

Mark Hutton worked as a squash and eggplant breeder for Petoseed before it was purchased by Seminis. From his perspective, farmers like Fruth and Huber should start trialing new varieties soon. “Monsanto is going to look at this from a bean-counter perspective. Low margin varieties get dropped, and this means anything that’s not for large commercial production.”

One seed catalog owner I spoke with believes that farmers should not react to the news by seeking non-Monsanto/Seminis seed sources. He said there is no indication Monsanto will drop these varieties and that rushing to find replacements isn’t an answer. “Where are you going to go? Some of these varieties are irreplaceable. Are we really going to drop or boycott some of the best material out there because we don’t like Monsanto?” He warned that doing so might only accelerate the downsizing of the Monsanto product list, leaving farmers in a real lurch. “The process of breeding alternatives to these (varieties) is a long, longterm project. And what are you going to plant in the meantime?”

Most of the people I spoke with agreed that there are few options; this is what is making them react to the news so passionately. In a healthy competitive market, a producer has more than one cog to choose from, giving the producer freedom to switch suppliers if they have an issue with their traditional supply chain. In a highly consolidated system, this choice is not easily apparent and may simply not exist.

Consolidations in the seed world are nothing new. The impact is predictable: A few breeders lose their jobs, farmers scramble to find another variety to fit their production system but something eventually comes along, stockholders either make or lose money, and, in the end, food still winds up on the plate of most American households at 7a.m., noon and 6 p.m. We’ve been here before in recent times, and we’ve seen even bigger control of seed ownership and distribution (although not in any of our lifetimes).

A-century-and-a-half ago there was only one mega-distributor of seeds in this country. Lobbying and activism brought about its demise. That distributor was the United States government, and the rabble rousers who broke that monopoly were none other than the American Seed Trade Association – whose largest modern financial benefactor is none other than Monsanto.

For more on the history of the seed industry in the US, see:
The shift from public to private seed systems >>