Hard times in coffee land
In addition to population pressure on land use, falling coffee prices worldwide have made it impossible for many small farmers to make a living growing coffee. Small-holder coffee grower Antonio Quic shows a neighbor's land, where coffee has been taken out because of the fall in prices and loss of income. The average coffee farmer gets less than 1% of the price of a cup of coffee. Raising that to just 2% would add only pennies to a cup of coffee, but double the incomes of small growers, making it economically viable again.