| January 20, 2005,
as reported by just-food.com: In a sign of the
times for organic products, UK organic dairy company Rachel’s
Organics has launched three new multi-packs designed for
on-the-go convenience. Not long ago it was enough to get
organic options on the shelves. Now established companies,
such as Rachel’s, are expanding, Rachel’s
opened a new £3m (US$5.6m) extension, and moving
to a more sophisticated marketing scheme.
Developed following market research into consumer demands,
the new products are aimed at meeting the changing needs
of consumers looking to combine organic healthy eating
with food packaged in a convenient manner suitable for
on-the-go consumption.
“We have seen a clear rise in demand for organic
multi-packs over the last 12 months and have always
tried to supply the market with innovative flavors and
exciting concepts,” said David Stacey, trading
director for Rachel’s Organic.
The new product launch includes a new range of yoghurts
for toddlers called ‘Little Rachel’s Organic’
and the weight conscious Fat Free ‘Fruits of the
World’ and ‘Low Fat Natural’.
|
