NEW YORK, New
York, November 29, 2004 (ENS): The market for
organic foods and beverages is growing eight times as
fast as the conventional food market and is expected
to generate sales of $32.3 billion by 2009, according
to a new report from market research publisher Packaged
Facts.
"The U.S. Market for Organic Foods and Beverages,"
a $3,000 report issued by Packaged Facts, says the organic
foods industry has been experiencing annual growth between
17 and 22 percent over the past few years, compared
to just two to three percent growth in the conventional
food industry.
The mass marketing of organic foods in supermarkets,
which accounted for 37 percent of organic sales in 2003,
and expansion by mainstream food companies into the
organic market are driving growth.
Today’s organic food market is no longer confined
to small natural foods stores and co-ops. Organic products
now are marketed nationwide in major supermarkets and
are available in most food and beverage categories.
"Organic foods and beverages have come of age,"
said Don Montuori, acquisitions editor for Packaged
Facts. "Many of the obstacles to wider market penetration
– price, quality, distribution – are starting
to break down, and with the full implementation of the
National Organic Standard, consumers are starting to
recognize, seek and find organic products."
The report is written by organic industry columnist
Elaine Lipson, author of "The Organic Foods Sourcebook."
It presents the latest on market size and shares, consumer
preferences, marketing strategy, competitor profiles,
and regulatory issues. Market projections are made through
2009.
An abstract and searchable database of the report's
contents are available without charge at: http://www.packagedfacts.com/pub/977845.html
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