Hello.
The extra heat and moisture we’re experiencing this summer
do what any good stressor to your system does—makes you ask
“Is this the best way to do what I’m doing?”
Local farmer and former business systems consultant Andrew King
works this update at helping you to answer that question. He knows
from talking with farmers’ market members and from peers in
his former profession that the first step is to honestly measure
what’s going on. But it’s the next step that can be
even harder—to drop the parts of your current operation that
aren’t making you money, even if you like them. Without keeping
records good enough to really track each enterprise, you never have
to face that second question.
My short time as an organic market farmer in north-central Illinois
in the mid-‘80s was marked by painful learning curves, some
great insights, and the mercifully profitable resale of a walk-in
cooler. I had no business management training and neither did my
wife. She’s the accounting side of our partnership, however,
and didn’t enjoy the agri-entepreneurial aspects of buying
and selling as much as I did. That’s probably because she
was looking at the cash flow and knew what it meant when purchased
strawberries turned fuzzy overnight, or when I misjudged what to
take to the farmers’ market in Peoria.
Take a few moments with this update to see what Jeff Moyer says
about the human side of going organic, what a Kentucky farmer is
finding about the potential of winemaking in a dry county, and what
Steve Groff helped the world to learn at his 2006 field day.
It’s hot, so you can keep your messages short to us this
month, but sweat enough to send responses and sun-induced inspirations
our way.
Greg Bowman
Online Editor |